Please enjoy the following excerpt form my Best-selling book, The Translucent Revolution, New World Library, 2005.

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Joe Kresse, with the Foundation for Global Community, is another translucent activist who perceives business as a ripe arena for transformation. He reports that translucent values emerge in businesses when they are willing togreen_shoots question the traditional idea of the bottom line. The more Iago-driven an organization, the more profit determines every decision. “True enough,” says Kresse. “Business does have to make a profit, but more and more businesses are developing multiple bottom lines. In many cases these are People, Environment, and Shareholders.” He observes that all are served best when prioritized in that order. (more…)